June 19, 2020

People around the world love visuals because they are engaging and entertaining. Companies and businesses across the globe decided to take advantage of these weaknesses that people have. Advertising their products and services using what people love, visuals also known as infographic information.


An infographic is defined as a visual representation of information that aims to make the data easily understandable at a first glance. Infographics are the cornerstones of content marketing. They can be images or videos and come in different forms;

·         Data/visual infographic

·         Timeline infographic

·         Processes/How-to infographic

·         Geographical infographics and etc.

Creating infographics is not as easy as you are being told. It actually takes some time, creativity and skill. Worry not, despite all that, you can still create infographics that will look professional, that is high quality in just a short period of time and below I will guide you on a few basic steps.

  1. First things first, outline the goals for your infographic

This is a major step that you can not afford to skip. You have to first lay down exactly what you want to achieve. Do you want to explain something to your audience, communicate clearly a new specialized concept or backup an argument with relevant data or compare multiple options? The answers to this will determine the kind of infographic you have to create.

  1. Next, know your audience .

An infographic is usually accompanied with written information telling that the infographic is about since infographics can not sell themselves just by simply seeing them. To create an infographic, it is essential to be aware of the kind of audience you are trying to appeal to. When dealing with a normal layman when it comes to your message and content, you might need data whose meaning is more obvious at first blush and when dealing with an expert in your field, you might be more interested in getting into the weeds of your numbers and posing theories around them.

  1. Collect your content and relevant data.

After knowing what you want and what you have to produce, the next step is preparing what you are to produce. Collect and prepare all your data for your infographic. If you do not have data, worry not. There are tons of data out there especially on google. All you have to do is look for it and have it ready. For example; if you are doing a comparison infographic of multiple options, have that data about each option ready for comparison.

  1. Visualize your infographic data.

After knowing what your infographic should be about and getting all the necessary information to present it, your next step is to decide how to present that data visually. Under data visualization, the first thing to do is to separate the textual information from the data. To do this, you can opt for the various types of charts, graphs, widgets or even a timeline or flowchart depending on your data. For example, for your geographical data, you might need a map or you might need a table or Venn diagrams for comparison visualizations.

  1. Choose your desired template and download it to PowerPoint

When choosing an infographic template, make sure it is appropriate for representing that data. The important thing is to choose a template that specifically works for the type of data set/content you want to present and also how you visualize your data. The template could be charts, Venn diagrams, timeline, and etc. and download these templates in PowerPoint.

  1. Finally, layout and design your infographic using an infographic template.

Tell your reader what they’ll gain from your infographic especially by simply coming up with a catchy title. You can also follow up with the charts that address the “supporting questions”, and then drive it all home with the charts that address the “probing questions”. Plug in your data/content, and adjust your font sizes and formatting. Feel free to switch up the graphics and colors, too, so they’re relevant to your brand and the data you’re providing. Create a natural information flow. Use the question pyramid you developed in the first step to guide your design layout and information flow. After all this is done, you can go ahead and publish it.

Click here to learn more about infographics

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