HOW MAINTAINING YOUR WEBSITE INCREASES TRAFFIC

May 12, 2020

It is crucial to regularly update and maintain your site and ensure it is running in full capacity. Regular website maintenance improves your website performance and effectiveness. It is not all about having a website up and running that counts. Maintaining that website is what counts and what will drive traffic your way. Regular website maintenance is important because it involves a lot of routine tasks which help to skyrocket your traffic. These routine tasks include

  • Updating regularly means updating your content management system, posting more articles about your company, blog, services, news, etc. Good content keeps your readers engaged and interested. Nothing puts a reader off when nothing new comes up. They stop searching for your website. Good and regular content keeps your visitors coming and more visitors.
  • Improving and reviewing content. The beauty about website maintenance is that your website content gets reviewed and this helps to improve the content you’re feeding your client. You get to know what content your clients want so that you maintain it and you also get to know what content your clients do not want so that you remove and put better content.  Your content in the form of blog posts, images, and videos is your gateway to your potential customers. This also involves proofreading your content and editing it to inform you of errors. Nothing is off-putting like bad grammar.
  • Optimizing your website SEO. optimizing your search engine helps people find you easily and this helps deliver a consistent amount of traffic to your website. You won’t regret it. It is a worthwhile investment. You can learn to do this but most people would rather hire someone to do this for them because it gives them the time to do other things. 
  • Optimizing images for the web. The problem with images is that when they are many, they take a lot of time loading and this will slow the speed of your website which will chase away any new visitors. Regular website maintenance ensures that all your images are optimized to download as quickly as possible under varying conditions, such as slow mobile networks.
  • Optimizing plug-ins. The number and quality of plug-ins on your website can also result in less than ideal load time, and can also increase the number of lines of code your web server will execute in order to load pages. Regular website maintenance will review the plug-ins installed on your website, and provide recommendations to consolidate, remove, or use replace plugins.

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