May 14, 2020

Brand awareness is how recognizable or memorable your brand is.It is marketing but with impact. Brand awareness is the only thing that has the power to distinguish your company/product/yourself from your competition.

Brands embed themselves in people’s lifestyles and purchase habits. Most people associate with a brand in that they don’t have to think twice before becoming a customer time and time again for a particular service or product. You will find people saying I am a Prada guy, another says I am a Gucci guy, Or I am a Microsoft guy or apple guy. That’s the power of brand awareness. It keeps the customer coming back.

Brand awareness

With the modern era, everything has gotten digital. An average internet user spends 4 hours and 25 minutes online. Going digital is the new normal. So people often ask, How do I build a strong brand presence through digital marketing? Here is how to.

Be Socially Active.  One way to socialize is by using social media. Many people spend a big amount of time on social media, Establish yourself on all popular social media platforms like twitter, Facebook, Instagram, LinkedIn, etc.  You should be able to show to the rest of the world who you are and what your brand personality is.  Always use social media to your advantage, post on social media things that are even unrelated to your product or company. Brands like ‘Dollar Shave Club’ have created viral videos not even showing their audience how to use their product. It doesn’t matter if it’s a blog post, a video file, a podcast or just a simple Twitter status. Make yourself known. 

Your website should speak more about your brand identity. The first thing to sell out your brand is your website. Most people will visit your website to know more about you and whether to trust you. You wouldn’t want to contradict yourself with your website or look unprofessional. Make sure the right images are use, proper color scheme, consistent web deign is applied.  Always make sure your website defines your company or services as a person. To leave an impact with your audience, you’ve got to define yourself as more than a company that sells stuff. Design and establish your mission, goals, core values and make sure they align with your target audience.

Brand awareness

Tell your brand story using videos. Storytelling gives your audience something to latch on to and can make your brand a memorable one. It is an incredibly powerful marketing tactic, whether you’re marketing products or promoting your brand. Use videos to create emotionally moving, compelling stories that connect deeply with users so that they won’t forget your name anytime soon.It can be about how your company started, how it made it to the big world, it can also be a narrative about your founder. It can be about anything as long as it is true. Many people watch videos about products and services they are interested in and decide to purchase them. Also, telling a story about your brand humanizes it and gives it depth. 

Content Marketing is one of the best ways. It is good to always have a very strong content marketing plan. Most people get to know a company via ads and articles. Feeding your customers with content about your company, services, letting people know about your products and how unique your business is and is one way to build goodwill between them and your company. Content marketing is one effective way of building brand awareness to the new and targeted audiences at a very low cost. It makes people get connected to you and hence building brand awareness.

Choose the right platform, the right type of content & right time to post. It strengthens your bond with your customers. Your content should be authoritative and showcase your expertise in order for people to actually visit your website on a regular basis. It should be directed to the right people and audience. Once your content is good enough for people to believe in you then you have your fan base right there. After that, the more the content you share with your esteemed followers the stronger the bond gets, making you and your marketing strategy unbreakable.

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