INFOGRAPHICS FOR YOUR DIGITAL MARKETING
In this modern age where an ocean of information is passed through the web it could be very difficult to grab your target market if you ignored infographics. According to research 1.5 billion units of content are generated every day and around 140 million tweets are generated by users in a day so you could be writing on water if you ignored the use of infographics given the short attention span of an average human being which is 8 seconds.
Infographics are popular because they are fun and easy to share. Infographics are visual representations of any kind of information or data. They can be used to illustrate data, simplify complex subjects, draw comparisons, create awareness and summarize longer content. Here is why infographics dominate the digital marketing world and why you should use them.
Infographics easily grab the attention of your audience
They are visuals and are well-designed so they easily attract your audience and tap into the optic nerve that drives the brain. They are more fun and engaging. They are compelling enough and a very powerful tool to help your content cut through the information jungle and into your targeted audiences’ brains
Increases brand awareness and exposure
All you have to do is attach your logo and your website link on the infographic or any information about you. Creating an infographic that is embedded with your logo and brand displayed is a powerful means of creating a greater “Brand Awareness”. They go beyond merely “telling” people about what your brand, products or services are, they show visual content which is more effective and engaging.
Due to its viral Capabilities, infographics can make your information go viral.
Since infographics are too attractive, so many people would want to share the same through their own networks and circles of influences especially on social media which will help you advertise your business and drive more traffic home.
Infographics can be used to demonstrate expertise
We live in the age of where a consumer takes time to make an informed decision on a purchase or to subscribe to a particular brand. Presenting to them visual content that is easy to read is enough to show your expertise on a particular matter and will improve your credibility alongside your reputation.
They help to boost your Search Engine Optimisation
They are excellent for backlinks and web traffic. The viral nature of the infographic medium makes people link to your site and Google will index your website higher due to Google’s “Page Rank” algorithm. This increases the importance that search engines pace on your site.
They easily generate more traffic
Since infographics are attractive and engaging, they are easily shared especially on various social media platforms. They are beautiful and compelling and will naturally drive more traffic to your website. Every “click” or “share” is one more person seeing your content, and people like to share visual content.
They enable you to connect with your target audience
Infographics are aimed at educating or teaching people not selling. This characteristic allows you to not only educate your audience but also build a relationship with them as well. This is key to selling to today’s buyer. People are much more likely to connect with a brand that has their best interests in mind as opposed to a brand with tons of hard sells. With an infographic, you’re sharing information, building a relationship, and creating a potential customer without being pushy.
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