May 21, 2020

On page and Off page SEO both help to level up your content while increasing it’s ranking potential. It also helps to garner high-quality backlinks and get your readers to share your site with their networks. With SEO, you get to increase the quality of your website and make it faster, user-friendly and easier to navigate. SEO is divided into On-site and off-site Search Engine Optimization. I guess you are wondering what the two mean and which is better to use. Truth be told, both are important and both do extremely different things. They work hand in hand. Choosing between on-site and off-site SEO is like choosing between your hands and legs. The two are essential parts of your body that work hand in hand. 


So what is on-site and off-site SEO and what do they do? Factors involved when implementing on-page and off-page SEO strategies are different but both have a common goal which is to increase and maintain higher rankings on SERPs.

On-page SEO involves optimizing factors and parts on your website that are within your control. These factors on the website can be used to manipulate the present content so as to improve its quality and structure. It is usually used to make your content easily seen and increases your search rankings for specific keywords that pertain to your industry which makes your website easier to navigate and user friendly. It involves basic SEO tactics like using keywords in your copy and optimizing the meta description, HTML code, title tags, and alt tags and takes into consideration things like overall content quality, page performance, and content structure.


On the other hand, Off-page SEO involves manipulating certain factors off-site to further enhance the websites ranking on the SERPs. These factors help to increase the website’s credibility, trustworthiness, and authority for the users. It involves social media awareness, promotion methods and backlinks from other sites and also goes deeper than backlinks. It has a significant influence on the ranking, and indirectly on the traffic you generate through search engine optimization. It can help you grow your business through brand awareness,  boosts engagement with your content, and highlight how relevant your site is to SERP users. 

However, the first SEO you should concentrate on getting first into play is the on-site SEO. Just like building a house, you want to set the foundation first before building the rest of the house. The off-site SEO comes in to facilitate and enhance your website maintenance. They both work hand in hand and balancing the two will help make your website easier to navigate and user friendly.

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