June 18, 2020

Many businesses spend lots of money on digital marketing. One of the most effective channels of digital marketing is cold emailing. Cold emailing has been used for lead generation by various businesses online. It is among the top best acquisition channels for both retail and tech companies. Cold emailing is an unsolicited email sent to potential customers for the interested product or service in question. Below are the best cold email tools out there.

For cold emails to be effective, special attention should be put on the subject line, it should be short, personalized and most importantly should address the customer’s problem.

cold  email tools

There is a lot of work in sending and drafting cold emails especially copying and pasting if you choose to send the cold emails individually. To prevent such time wastage, there are a lot of tools out there that can come in handy and ease your work and all you have to do is click the send button. Below are the best cold email software out there.


With Woodpecker, you can upload the list of contacts in csv including the snippets like first name, last name, company, job position or and others. It is the best tool for B2B businesses and good for your business especially if you do not have manually personalized emails. It is cost effective, simple to use and you can run an email campaign in 5 minutes.


This tool is unfortunately only available with Gmail accounts and is one of the few like that. Despite that, Mailshake can allow you to integrate it with other popular tools like Zapier, Pipedrive, Google Sheets, and Hubspot CRM. It also allows automatic email campaigns too and lets you take advantage of predefined email templates available in the software to create your email campaigns. With MailShake, you can do A/B tests, it comes with mobile-optimized emails, WYSIWYG Email Editor, pre-made email templates and you can do drip Campaigns with it.


Outreach comes with extensive cold emailing features along with features for voice, email and social as well. It is efficient and makes your sales team’s work easier. It also has an SMS integration feature that lets you reach your potential customers via phone. With outreach, you are presented with great chat support which help you to ensure that you are always speaking directly to your prospect. It comes with a free trial which you can use to test the features offered.


Lemlist is among the most popular cold email tools that let you personalize anything in your cold emails including videos and images. Can set email automation triggers, has advanced campaign reports and lets you schedule automatic follow-ups. It can allow you to integrate it with other tools like Zapier and CRM software.

This is one tool that is very good and effective for lead generation and email automation tools that use a credit-based system to discover email IDs of potential customers or clients from their social media and other websites. With you can search or verify email IDs of prospects, create personalized drip campaigns, customize and share email templates with your sales team and also rack email replies, bounces, and out-of-office responses. works with Gmail and Outlook and allows native integrations with Salesforce and HubSpot CRM.


Close allows you to send emails and make calls and stores all the information about your leads in one place which allows you to send an email and then call the person and tell them more about your product. You can load email templates into Close, and it will automatically fill them in with all of the right information. Close can store unlimited leads and contacts, import and export data, does email auto-tracing and has excellent customer support.

Atomic email studio

This is a powerful all-in-one instrument for crafting cold email campaigns, that includes professional components for all stages of the mass mailing. So, you won’t have to use any additional software. With the help of Atomic Email Studio, you can parse emails on the web, check if the contacts are valid, edit email lists, create and send newsletters.

Now that you know the best cold email tools, Click here to learn how to make your cold Email effective

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